How to Grow Your Restaurant's Online Delivery Sales
8 proven steps to increase your restaurant's orders: menu photography, pricing, promotions, prep time, and handling reviews.
Growing your delivery sales doesn't require a huge ad budget. Most restaurants that grow steadily are simply nailing small details, day after day.
1. Get your menu photography right
The photo is the product on the app. Shoot with natural light, a simple background, and a consistent angle for every item. Restaurants that refresh their photos typically see a 15–30% jump in click-through rate.
2. Order your menu by profitability
- Put your highest-margin items in the first two sections.
- Build combo meals with a better margin.
- Trim underperforming items instead of overwhelming customers with choice.
3. Set an honest prep time
Your stated prep time needs to be realistic. If you say 10 minutes but actually need 20, you'll lose rating points and leave a captain waiting in your kitchen. Honesty here boosts your rating.
| Metric | Target | Impact |
|---|---|---|
| Cancellation rate | Under 2% | Higher visibility in the app |
| Order accuracy | Above 97% | Better reviews |
| Prep time | Under 15 minutes | More repeat orders |
4. Use promotions at the right moment
The offer that works best isn't the biggest discount — it's the one that solves a problem: free delivery during slow hours, or a free item on larger orders to raise your average ticket size.
Raising your average order value by just 15 EGP across 1,000 monthly orders means an extra 15,000 EGP without a single new customer.
5. Respond to reviews
A courteous reply to a negative review wins back a large share of customers. Apologize, explain what you're doing about it, and offer a small gesture of goodwill.
6. Review your numbers weekly
The Wassel dashboard shows you sales, best-selling items, peak hours, and cancellation rate — review them every week and act on what you see.
Frequently asked questions
Wassel is an Egyptian delivery app that brings you food, groceries, medicine, and parcels from restaurants and stores in your city, with real-time order tracking and cash or online payment.